About the Gordon Atlantic Insurance Agency

Gordon Atlantic is dedicated to providing financial security to businesses and families throughout Massachusetts. We provide all lines of insurance. The agency has been owned and operated by the same family for over 60 years. Stability, reliability, and competence are what you can expect from our staff.

Our greatest strength shows when our employees' deep experience helps customers solve problems. Our insurance staff's average experience in the insurance business is over 15 years. Since every customer's needs are unique, our staff knows how to find the most economical solutions for personal requirements - efficiently, professionally, and with a focus on keeping it simple for you. Simply stated, here's our mission:

Our Mission: Gordon Atlantic. provides insurance products and customized risk advice to personal and business customers throughout Massachusetts. Customer relationships are our most important asset. We strive to make insurance make sense to all customers by providing the best combination of advice, service and price to enable them to make well informed decisions and to earn a lifelong trust.


Geoffrey Gordon, CFP(R), CIC, CRM joined the agency in 1982, after working in sales for a national carrier and then for a Massachusetts life insurance agency. Geoff earned his CERTIFIED FINANCIAL PLANNER (TM) certification in 1985, his Certified Insurance Counselor (CIC) designation in 1994, and completed his Certified Risk Manager (CRM) designation in 2004. Geoff has been president and owner of the agency since 1987, and devotes most of his time to assisting new and existing commercial accounts in reducing the cost of risk. As a small business owner facing many of the same challenges most of our commercial clients face, Geoff appreciates and understands how managing risk can deliver bottom line results.

Geoff considers himself a risk wonk, and was recently invited to present to a TEDx conference his take on "Risk for a Rich Life

On a personal note, Geoff Gordon was named Norwell's Citizen of the Year for the year 2000. This honor was bestowed on Geoff in part for his many volunteer activities around Norwell, including his deep and varied commitments to education (Board of Directors, Norwell Education Foundation: annual volunteer and contributor to Junior Achievement: guest teacher at Norwell High School for Personal Financial Planning), coaching youth soccer, working throughout the Youth Group program at United Church of Christ, Norwell, as well as his bringing the town of Norwell online with his web site, NorwellMA.com. Geoff's ties to Norwell and the South Shore are deep and enduring.


We are a proud member of the Renaissance Alliance, a group of over 100 agencies with representation to many companies and broad risk services, to ensure customers access to a broad stable of competitive insurance solutions. Further, members share in performance compensation earned collectively through the Alliance, rather than from companies directly, freeing individual agency members to place business independently - that is, where most appropriate for our customers. This eliminates conflicts of interest and supports our strict ethical standards.

Through Renaissance, another strength lies with the many companies we represent. These companies target several niches across the spectrum of insurance needs, allowing us to offer competitive solutions for most customers. Relationships with specialty brokers for unique requirements allow us to round out our solutions for customers.

We understand that well-informed insurance consumers are smarter buyers. We encourage anyone interested in personal insurance to view the information pages on homeowners and auto insurance, the most common starting points for personal insurance programs, for coverage summaries, checklists, and obligation-free quotes. Similarly, our commercial insurance blog is intended to provide actionable information for business owners to make informed risk decisions.

If you would like to see more or different information on this web site, please contact us. We make every effort to make doing business with our office simple and economical and hope you find a relationship with Gordon to be helpful and pleasant.