Personal Insurance Blog

Pure Insurance, the reciprocal exchange for high net worth customers, now offers auto insurance in Massachusetts. Pure has added this line to its existing members with home insurance as a way to complete their concierge level risk partnering with its members; Pure has been in Massachusetts for homeowners since 2010. Massachusetts has unique automobile regulatory requirements, so the policy tries to combine the best from its nationally offered private passenger auto policy with unique Massachusetts rating and underwriting.

In order to obtain Pure auto insurance, the auto policy must be written with a homeowner's policy. However, with the joined policies, there is a discount of approximately 10% for the auto policy, and another separate discount also applies to the homeowner's policy. Essentially, you save more, enhancing the overall value of all policies. If you expect to add the auto policy, you may include an upfront account credit when insuring a home. We can expect Pure to be particularly competitive with multiple-vehicle/multiple driver households with good driving records. Pure also does not limit the number of vehicles that can be on the policy, and can include motorcycles and collector cars right on the same policy.

Highlights of the Pure auto coverage:

• Worldwide coverage
• Agreed value- amount remains fixed throughout the year regardless of depreciation
• Lease gap coverage
• OEM parts
• Accident Forgiveness for first incident included
• Extended transportation up to $5k
• Unlimited roadside assistance

Discounts include:

• More cars than drivers discount
• Clean loss history
• Multiple policy discount
• Seasonal use discount
• Good student (There is not an away from school discount)

The policies are issued by Pure, not by an outside vendor. Also, the Massachusetts auto bill is included on the one bill with the home and excess policy. If you have any questions regarding the new Pure auto insurance, contact us or visit our dedicated Pure page.